How many tedious things do we find ourselves doing over the course of the day? Wouldn’t it be nice if some of the more mundane tasks of our day were somehow made to be fun? Volkswagen has initiated a competition with just that goal in mind.
Spokespersons for Volkswagen stated that the the Fun Theory project is aimed at funding projects that make simple tasks fun. This idea not new. It is commonly recognized that the best way to get someone to change their behavior is to make the behavior fun.
The experiments are being funded through a variety of channels and are live on
rolighetsteorin.se with English versions on thefuntheory.com A prize of 2500 Euros (currently around $2800) goes to the person who creates the winning experiment, Judges who decide on the winners will include a panel of behavioral science and environmental experts. Some of the funded projects to date have included on stair climbing, bottle recycling, obeying the speed limit, wearing a seatbelt, throwing garbage away into appropriate receptacles.
Spokespersons for Volkswagen stated that the the Fun Theory project is aimed at funding projects that make simple tasks fun. This idea not new. It is commonly recognized that the best way to get someone to change their behavior is to make the behavior fun.
The experiments are being funded through a variety of channels and are live on
rolighetsteorin.se with English versions on thefuntheory.com A prize of 2500 Euros (currently around $2800) goes to the person who creates the winning experiment, Judges who decide on the winners will include a panel of behavioral science and environmental experts. Some of the funded projects to date have included on stair climbing, bottle recycling, obeying the speed limit, wearing a seatbelt, throwing garbage away into appropriate receptacles.
One of the most popular projects that was funded and created, is the piano staircase. What do you do when you want to encourage people to take the healthy option moving up or down in a building? Why, turn the staircase into a piano, of course! In Stockholm, a team transformed a simple staircase out of the subway into a functioning piano. Every stop produces a different tone. Volkswagen found that 66 percent more people chose to take the piano stairs than the escalator which was right beside the stairs.
Find more information about the Fun Theory Project and footage of other funded experiments here.
Find more information about the Fun Theory Project and footage of other funded experiments here.
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